Considering the fact that social media plays a vital role in developing your business, you must know how to utilize it properly. Since you’ve put a lot of effort in creating a meaningful and engaging web content, you might want to make sure that your target readers will be able to read it anyway. Here are the following factors that you should consider in knowing the best time to post in your social media accounts:
1. Consider your time zone
First thing, you should factor in different time zones. In US population, about 50% is in Eastern Time Zone. On the other hand, the combination of Central and Eastern Time zone can represent almost 80% of the US population. Considering this fact, it seems reasonable to say that the Central or Eastern Time zone is the best time to post in your social media account especially if your target audience is living on the USA and you wanted to increase the social media shares of your content.
However, if your audiences are located outside of United States, you can use the Google Analytics in finding the best time to post when they are online. Target their time zones. You can disregard your time zones if your overseas audience is your priority.
2. Best time to tweet
If you are highly dependent on your Twitter, the best time to tweet is between 5-6 in the evening. You can also post at noon and 3 in the afternoon. It will depend whether you are practicing business-to-customer or business-to-business method. For instance, if you are B2B, then you might want to exert a lot of effort during the workweek. In that way, you will be able to improve your audience interaction during the weekends. But if you’re in B2C, you must focus on tweeting during the weekends when most of the people are off from work and have times to open their phones in their respective houses.
3. Use calendar template
Lastly, you should use a calendar template that can help you to determine the best time to tweet not just in your Twitter account but for the rest of the social media accounts that you have for your business. The CoSchedule is a free application that lets you know the best time to post updates and web creation. You can also use an infographic wherein you learn that Mondays and Fridays are not the best days to post. Why? Because on Mondays people are focused on their job or school and Friday are considered rest day of the week before they enter the weekend. In short, posting at particular times during weekends will let you increase the views of your audience and potential customers.
Now that you know the best time to tweet, keep these tips in mind. Think thoroughly before you click because even a few minutes can make a big difference. In the art of social media marketing, timing is everything.