Unfortunately, upon the mere mention of social media, it is often associated with negative effects that can otherwise overlook the benefits that it can offer. Social media plays a major role in business owners building an online presence, developing self-esteem for teenagers, and facilitating relationships from all over the world. Here are the following benefits the social media has to offer.
1. It makes the youth an active citizen
It cannot be denied that political issues are being addressed on social media nowadays. Considering the fact that almost everyone has their own social media account, it’s easier for them to access the information and comment about it. Through social media, youth are given a chance to showcase their opinions and insights about a particular political issue. The voices of the youth are louder in social media compared in real life.
2. It provides opportunities to business owners
Aside from that, business owners tend to build from scratch using the social media. They are using it as a haven in starting their own business, explicitly creating their own website. Once they have their own website, they invest a lot of time to gain customers online, expanding their business and reaching a more extensive range of audience. Some lucky business owners also meet their angel investors through their promotion and ad campaigns in social media. A productive business owner can sometimes gain more customers through social media than in real life.
3. It provides opportunities for the youth to be content creators, distributors, and managers
The age of virtual assistants nowadays can be as young as 18 years old. Some young people already know how to create web content, make a promotional video, and learn the art of digital marketing in the process. It’s a good sign because young people are becoming productive nowadays and they don’t even have to leave their house in the process. Aside from that, working students prefer an online job to cope up with their studies while earning money to cover their allowance and tuition fee.
4. Social media as an escape from reality
Whether we admit it or not, social media had become an escape route from reality. Regardless if you are doing it for business purposes, once you are submerged in the world of social media, you can escape your reality for a while. Some people are venting out online for words that they cannot say in real life. Depressed people are giving out clues in social media about their suicidal thoughts because they know they wouldn’t be able to say it in person. Social media had become a medium to hear the silent voice of many.
Social media does not just know what’s hot and what’s new or the latest Hollywood celebrity who just got engaged. It is a broad platform that provides a wide variety of opportunities, whether you are a business owner or a working student. Contrary to the common misconception, social media doesn’t ruin a life. Instead, it can help you to improve your own life.