Social Media is one of the most influential factors in a person’s life, most especially in this generation. Since this is the technological advancement period, people of all ages are expected to make use of technology in their daily living. They use technology in work, school, and even in doing their personal chores at home. Because of social media, life has changed and so many things have changed including how business is done. This is the reason why experts strongly suggest that businessmen should train their employees about social media. If you are not convinced yet, here are the top reasons of the importance of social media training.
First, social media is used by many people. All over the world, people have different social media applications and these applications are used most of the time. This means that people within the company are sharing photos and pictures about their life and the company as well.
Second, social media is a good avenue to market the company’s products and services. You have a wide array of options on how to do that and you have the whole world as your audience. With social media, you can promote your brand to the world and also you can spread your brand to be known through the shares of other people.
Third, not all employees know how to use social media. Even social media is social; there should be terms to be followed. That is why “think before you click” has been tagged all along because a lot of people have used words that are inappropriate for their position or job. A lot of people have been fired because of their social media comments or posts. Although it is a personal thing, some companies do not tolerate such behaviors.
With these facts about social media, here are the actions that can be done.
It is better to have a strict policy especially in the usage of words and photos in social media. These things can go against you and at the same time can be a bad thing for the company. Everything should be carefully explained to the employees and give them time to air out their sentiments too.
You may also want to have social media training so that the employees can help in marketing your brand and at the same time that they may have a clear understanding about social media usage as an employee.
To conclude, social media is one of the best things that have ever been created. It has made the lives of people easier and comfortable. People have been provided with networks, friends, links and many more. However, because social media usage is free, there are people who tend to abuse it. There are so many negatives comments being written not only personally but also professionally. So, people in the HR should create a social media awareness campaign and with this people will follow rules and will adhere to policies always.