If you are thinking of promoting your product and services effectively online, then you should probably consider seeking out a social media agency to help you achieve your plan. A lot of us today use social media not only for interacting with other individuals but also for our own interest. Example is buying phones, accessories, shirts, or any stuff that is of our interest online. Internet nowadays has truly revolutionized the way we live and we are greatly influenced of it. Great minds thinking on how to take advantage of this vast information that we have thought of a wonderful idea to gain profit out of it. This is where online selling comes in. But to promote and sell your product or service online you will not only need to have a social media account but also a good team to help you with it. Thus, I have listed things that you need to know about social media agencies particularly located in United Kingdom.
They have the right connections
Aside from the fact that these companies manage different type of social media sites from Facebook to Instragram, they also know the people behind these platforms whom they are dealing with. There is even one company who said that “WE BELIEVE IN PEOPLE, NOT PLATFORMS.”
Your product and service will not only gain public recognition but also a business value that will help you in the long run. This means that social media agencies are mostly interested in the well-being of your company. This would also mean more investment and profit to expect.
They know their target
People working in the social media agency make sure that they know what they have to do and don’t. This includes evaluation and analyzing targeted segments and demographics. They dig deep to get to know your products market and later strike your targeted market’s deepest interest to entice them to like your product and service.
Return of Investment
It is true that hiring a professional to improve your marketing and advertising strategy is expensive. However, do not falter for the seeds that you will plant will later bear good fruits. This good fruits is your return of investment. Like the seed your company or product will need some time to be recognized, you need to be patient and persistent to harvest the good fruits.
Influence is What They Manage
An influencer plays a vital role in the recognition of your product or company. Social media agencies make sure to find the perfect influencer for your product. They create public relationship out of influencer relationship.
Social media agencies cater to the needs and wants of an individual. After all, what their business involves marketing and advertising. Whether it’s a product or company that you want to be recognized, you can ask these guys for consultation, advices and such. Like what I mentioned earlier our world today has been revolutionized and everything is fast phased. Thus, we need to adapt to the social changes happening around us if we want to survive in this world.
Who does not have a social media account these days? Probably only a few. Due to the fact that this is the technological period, everything is surely advanced.
Communication before was done through letters and can be received in a few weeks or months but these days, you can send a mail electronically and it can be sent and received within a few seconds. Photos before are meant to be kept in an album but these days photos are meant to be shared to be liked or loved.
Social media is not just these things mentioned above, but it is the mere fact that applications and different websites can be used in real time. This trending thing has both advantages and disadvantages. But what is important is that it can be very useful especially to those people who have businesses.
First, clients do not like businesses with “fake” social media accounts. Fake does not really mean that it is being used by someone else but it simply means that you have placed that you are active in social media but you never reply to private messages or even in comments. Clients really find this disappointing and frustrating especially if they really want to avail the service or the product. So, you do not really have to put a social media if you do not use it at all.
Second, clients like posts that have actual images on it. When you just put on a text status or post, this is not very attractive to clients. They do not like to read boring statements especially long ones. However, there is always a catch and that is putting a picture that is catchy. Once a picture is there, people will be attracted to it first and of course do not forget to put your caption or description
Lastly, always keep your social media updated. As mentioned a while ago, clients like to see new things and of course they want to be answered if they ask. So, it is very important to keep them updated especially on things that can be related with your business. Once in a while, you have to inform your audience about updates and happenings. There may also be quotes that you and your business can relate and you wish to share this to your clients.
Overall, social media is not just about photos, likes, hearts and shares. This is about a smart way of marketing a business too. Social media usage in businesses is very important because most if not all people are into social media applications. It gives you the potential to sell more and at the same time it helps you show your brand and advocacy. If social media applications are too difficult for you to maintain, then you always have an option of hiring a social media agency. Their team is experts at what they do. They will surely help you become visible in social media.
Social Media is one of the most influential factors in a person’s life, most especially in this generation. Since this is the technological advancement period, people of all ages are expected to make use of technology in their daily living. They use technology in work, school, and even in doing their personal chores at home. Because of social media, life has changed and so many things have changed including how business is done. This is the reason why experts strongly suggest that businessmen should train their employees about social media. If you are not convinced yet, here are the top reasons of the importance of social media training.
First, social media is used by many people. All over the world, people have different social media applications and these applications are used most of the time. This means that people within the company are sharing photos and pictures about their life and the company as well.
Second, social media is a good avenue to market the company’s products and services. You have a wide array of options on how to do that and you have the whole world as your audience. With social media, you can promote your brand to the world and also you can spread your brand to be known through the shares of other people.
Third, not all employees know how to use social media. Even social media is social; there should be terms to be followed. That is why “think before you click” has been tagged all along because a lot of people have used words that are inappropriate for their position or job. A lot of people have been fired because of their social media comments or posts. Although it is a personal thing, some companies do not tolerate such behaviors.
With these facts about social media, here are the actions that can be done.
It is better to have a strict policy especially in the usage of words and photos in social media. These things can go against you and at the same time can be a bad thing for the company. Everything should be carefully explained to the employees and give them time to air out their sentiments too.
You may also want to have social media training so that the employees can help in marketing your brand and at the same time that they may have a clear understanding about social media usage as an employee.
To conclude, social media is one of the best things that have ever been created. It has made the lives of people easier and comfortable. People have been provided with networks, friends, links and many more. However, because social media usage is free, there are people who tend to abuse it. There are so many negatives comments being written not only personally but also professionally. So, people in the HR should create a social media awareness campaign and with this people will follow rules and will adhere to policies always.
Do you have any ideas on what are the courses and trainings that you can do to help you improve your social media networking? If none, you should know that you must have to equip yourself with knowledge for you to become successful in your endeavors. You can read the list below that shows the best courses for social media networking that you should know to help you with this.
This is the list of the best courses for social media networking that you should know.
1. Your Presence In Social Media
This course provides easy and effective instructions that you will need in order to create your presence in all of the social media sites. Some of their training courses consist of LinkedIn, Google, Snapchat, Pinterest, Snapchat, Youtube, Twitter, Facebook, Instagram, and so much more which are usually the most popular and frequently used social media sites. You can be assured that these courses will provide you all the information that you need to know to create your own distinct and interesting presence in this industry and to help you in your first step in social media.
Ethics course tackles all about laws, policies, rules and regulations that you need to know in social media networking. This course will explain to you on how these policies are are applied and works in the social media networking to help you understand it better. It is important to know these things so that you are aware on the things that you can do and the things that you cannot do in this field. If you are a businessman who uses these sites for business purposes, you need to learn and study this course in order for you to know if you are violating any rules and laws of the government.
3. Public Relations
You should know that the public relations courses are also important for you to learn to become successful in the social media networking. This will tackle all the basics of public relations in social media sites that range from how this new innovation affects the people up to the impacts of these social media sites to the public. By knowing this, you will learn to manage and maximize your connection to your audience in these social media industry. You can be assured that by learning this course, you can have positive and successful results on your campaigns.
With all the information stated above, you now have the ideas on what are the best courses for social media networking that you should know. You must know that these courses or trainings will help and guide you on social media networking so that you will become successful and expert on this. And by studying and learning these courses, you can be assured that you will know all the basics and be more familiarize on how does it works. To know more the other courses, you can ask your techy friends or an expert on this.
Are you a social media user? And you are thinking what are the best and possible contents that you could put in it? You should know that in these modern days, many people spend most of their time posting anything in these social media sites. Not only that, many businesses take advantage of this way to promote and present their new products to people. But you should also know that it also have different types of social media contents other than these purposes. If you want to know what these common types of social media contents are, you can read the list below.
Here is the list of the common types of social media contents that you need to know.
1. User – Generated
If you want your social media to engage and connect to people, your contents should be the User – Generated type that works well with Instagram. By using this content type, it means that you build a connection and you reach out to your audience by sharing and featuring their personal posts and photos to your social media. It is also a great way to encourage and welcome new audience thus, increasing your followers. So, if you use this User – Generated type of content, it will make your audience to feel proud and prioritize.
2. Live streams
Live streams are one of the most popular types of content for social media and usually done in Face book by most people. Doing a live stream is just the same as recording a video which makes it easy to do. You can also choose if this live streaming will be available later so that those people who missed watching it can have a chance. Part of this being an effective strategy is choosing the correct time to post your content. You can promote and feature anything under the sun in this live stream that you want your audience to know. You can also see the reactions and comments of your audience that gives them a participation in your live stream.
Nowadays, many people, especially teens are fond of eBooks because of the information and ideas it provide to them. You should know that you can also use your eBooks to be the content of your social media for promotion purposes. You just need to make sure that you will present and feature your eBooks in a creative and unique manner that will surely catch the attention of your audience. You can also consider the paid advertising that is available in many social networks to help you in reaching out your target audience.
As what stated above, you now have the ideas on what are the common types of social media contents that you need to know. With this, you now also know what are the possible contents that you can put in these social media sites aside from the usual business and personal purposes. If you want to know more about what are the other types of contents, you ask the help of a social media enthusiast or technology expert to help you with this.
Considering the fact that social media plays a vital role in developing your business, you must know how to utilize it properly. Since you’ve put a lot of effort in creating a meaningful and engaging web content, you might want to make sure that your target readers will be able to read it anyway. Here are the following factors that you should consider in knowing the best time to post in your social media accounts:
1. Consider your time zone
First thing, you should factor in different time zones. In US population, about 50% is in Eastern Time Zone. On the other hand, the combination of Central and Eastern Time zone can represent almost 80% of the US population. Considering this fact, it seems reasonable to say that the Central or Eastern Time zone is the best time to post in your social media account especially if your target audience is living on the USA and you wanted to increase the social media shares of your content.
However, if your audiences are located outside of United States, you can use the Google Analytics in finding the best time to post when they are online. Target their time zones. You can disregard your time zones if your overseas audience is your priority.
2. Best time to tweet
If you are highly dependent on your Twitter, the best time to tweet is between 5-6 in the evening. You can also post at noon and 3 in the afternoon. It will depend whether you are practicing business-to-customer or business-to-business method. For instance, if you are B2B, then you might want to exert a lot of effort during the workweek. In that way, you will be able to improve your audience interaction during the weekends. But if you’re in B2C, you must focus on tweeting during the weekends when most of the people are off from work and have times to open their phones in their respective houses.
3. Use calendar template
Lastly, you should use a calendar template that can help you to determine the best time to tweet not just in your Twitter account but for the rest of the social media accounts that you have for your business. The CoSchedule is a free application that lets you know the best time to post updates and web creation. You can also use an infographic wherein you learn that Mondays and Fridays are not the best days to post. Why? Because on Mondays people are focused on their job or school and Friday are considered rest day of the week before they enter the weekend. In short, posting at particular times during weekends will let you increase the views of your audience and potential customers.
Now that you know the best time to tweet, keep these tips in mind. Think thoroughly before you click because even a few minutes can make a big difference. In the art of social media marketing, timing is everything.
So, what are the most popular brands in social media nowadays and how did they manage to get to that position? If you are a business owner trying to build an online presence, sure enough, you look up to these brands and will want to be one of them. Here are the top four most popular retail brands in social media.
1. General Electric
One of the great examples of businesses that are passionate into their field is the General Electric. They are not just turning their brand more popular, but their content and creations are worth sharing for especially if you are into science and engineering. Aside from that, the company had already teamed up with the famous filmmaker Sam Cossman. He is bound to descend into the Mouth of Hell or Masaya Volcano located in Nicaragua.
Now, this whole thing about this filmmaker going into this volcano is being shared on Facebook, Twitter, Snapchat, and Instagram. As of now, Cossman and his team are installing sensors that can track the accurate measurements of this volcano.
2. Net-A-Porter & MR PORTER
With over two million followers on Instagram and 800,000 on Twitter, this company should serve as an inspiration for aspiring business owners. The magazines of Net-A-Porter and MR PORTER called THE EDIT and Journal is one of the great examples of great contents that are created by a retail brand to gain potential customers.
Through this content, the customers are not only driven by their sales page and promises, but they are eager to know what the company has to offer. They invested a lot of money in the publication though. The video content of retail producers just shows how dedicated they are to providing great content to their followers.
L’Oreal is also famous especially when the company encouraged the staff to use the official hashtag # lifeatloreal in showcasing the culture of the organization. Because of this, people loved the transparency of the organization that placed the company in the spotlight. It’s a simple technique that other brands have also adopted such as Deloitte, Oracle, and Google.
Dove had also managed to get on top of social media frippery. They are best known for their meaningful social messages that are addressed to women. It’s more than just marketing, but it also encourages women from all over the world to boost their confidence. They have a new project today called Dove’s Self Esteem Project that is dedicated to various campaigns with their hashtag #speakbeautiful and #nolikesneeded. More and more women are encouraged to used Dove because of its impact, especially on sexist remarks about females nowadays.
These four brands are just one of the many businesses that succeeded in social media marketing using the platform. With perseverance, great implementation of an idea, and hard work, you can also be one of them. They should serve as an inspiration and a goal to business owners who wanted to develop their business through social media further.
In any business marketing strategy, social media marketing had become an essential element that it can drive a significant loss of sales when neglected. All business regardless of where it is located can utilize social media in contributing to the success of their company. If you are still contemplating whether to invest time and money in social media marketing or not, here are the following benefits that you should first consider.
1. The audience insight is improved
Knowing “who” your target customer will be very important in any business. Fortunately, the social media had to help you to make this task easier than before. Through social networking, you will be able to know your potential customers and what they are talking about. These networks, when used properly, can help you provide the information that they wanted to know and products or services that they are looking for.
2. Customer service is more accessible and upgraded
If your customer has a question or inquiry about your company, it’s easier to answer through social media platforms. They don’t have to wait for your reply for a couple of days because communication is just a few clicks of the mouse. Hence, customers can rest assured that if they are going to encounter a problem, they can easily ask for your help in no time at all. Some customers are going to assess your customer service depending on the availability of your company. So, as much as possible, make sure that you are accessible 24/7. A customer will most likely recommend your brand to other people when you are active and communicative with them.
3. Content reaches a wider range of audience
If you want to deliver content information, social media platforms are the best way to get started. Considering the fact that almost everyone nowadays has their social media accounts, it’s easier to distribute the content to a broader range of audience. All you need to do is to create content that is worth reading and see how it can drive heavy traffic not just in your social media account but for your business itself.
4. It allows you to become an influencer
Lots of influencers nowadays are discovered through social media. Hence, if you want to be a great business influencer, you should consider social media marketing. It will help you to create an authoritative brand that will allow people to get to know you and your company. The more valuable the information that you are going to offer, the more people will trust you. If you want to share content every individual must know about, the social media platforms are just waiting for you to take action.
Social media marketing, when executed correctly, can lead your business to success. Hence, if want to develop your business further, you should start it in social media. It’s a great platform that offers opportunity you can never find in others. No wonder why most people nowadays are relying on social media and the associated benefits that it can offer.
Unfortunately, upon the mere mention of social media, it is often associated with negative effects that can otherwise overlook the benefits that it can offer. Social media plays a major role in business owners building an online presence, developing self-esteem for teenagers, and facilitating relationships from all over the world. Here are the following benefits the social media has to offer.
1. It makes the youth an active citizen
It cannot be denied that political issues are being addressed on social media nowadays. Considering the fact that almost everyone has their own social media account, it’s easier for them to access the information and comment about it. Through social media, youth are given a chance to showcase their opinions and insights about a particular political issue. The voices of the youth are louder in social media compared in real life.
2. It provides opportunities to business owners
Aside from that, business owners tend to build from scratch using the social media. They are using it as a haven in starting their own business, explicitly creating their own website. Once they have their own website, they invest a lot of time to gain customers online, expanding their business and reaching a more extensive range of audience. Some lucky business owners also meet their angel investors through their promotion and ad campaigns in social media. A productive business owner can sometimes gain more customers through social media than in real life.
3. It provides opportunities for the youth to be content creators, distributors, and managers
The age of virtual assistants nowadays can be as young as 18 years old. Some young people already know how to create web content, make a promotional video, and learn the art of digital marketing in the process. It’s a good sign because young people are becoming productive nowadays and they don’t even have to leave their house in the process. Aside from that, working students prefer an online job to cope up with their studies while earning money to cover their allowance and tuition fee.
4. Social media as an escape from reality
Whether we admit it or not, social media had become an escape route from reality. Regardless if you are doing it for business purposes, once you are submerged in the world of social media, you can escape your reality for a while. Some people are venting out online for words that they cannot say in real life. Depressed people are giving out clues in social media about their suicidal thoughts because they know they wouldn’t be able to say it in person. Social media had become a medium to hear the silent voice of many.
Social media does not just know what’s hot and what’s new or the latest Hollywood celebrity who just got engaged. It is a broad platform that provides a wide variety of opportunities, whether you are a business owner or a working student. Contrary to the common misconception, social media doesn’t ruin a life. Instead, it can help you to improve your own life.