So, what are the most popular brands in social media nowadays and how did they manage to get to that position? If you are a business owner trying to build an online presence, sure enough, you look up to these brands and will want to be one of them. Here are the top four most popular retail brands in social media.
1. General Electric
One of the great examples of businesses that are passionate into their field is the General Electric. They are not just turning their brand more popular, but their content and creations are worth sharing for especially if you are into science and engineering. Aside from that, the company had already teamed up with the famous filmmaker Sam Cossman. He is bound to descend into the Mouth of Hell or Masaya Volcano located in Nicaragua.
Now, this whole thing about this filmmaker going into this volcano is being shared on Facebook, Twitter, Snapchat, and Instagram. As of now, Cossman and his team are installing sensors that can track the accurate measurements of this volcano.
2. Net-A-Porter & MR PORTER
With over two million followers on Instagram and 800,000 on Twitter, this company should serve as an inspiration for aspiring business owners. The magazines of Net-A-Porter and MR PORTER called THE EDIT and Journal is one of the great examples of great contents that are created by a retail brand to gain potential customers.
Through this content, the customers are not only driven by their sales page and promises, but they are eager to know what the company has to offer. They invested a lot of money in the publication though. The video content of retail producers just shows how dedicated they are to providing great content to their followers.
L’Oreal is also famous especially when the company encouraged the staff to use the official hashtag # lifeatloreal in showcasing the culture of the organization. Because of this, people loved the transparency of the organization that placed the company in the spotlight. It’s a simple technique that other brands have also adopted such as Deloitte, Oracle, and Google.
Dove had also managed to get on top of social media frippery. They are best known for their meaningful social messages that are addressed to women. It’s more than just marketing, but it also encourages women from all over the world to boost their confidence. They have a new project today called Dove’s Self Esteem Project that is dedicated to various campaigns with their hashtag #speakbeautiful and #nolikesneeded. More and more women are encouraged to used Dove because of its impact, especially on sexist remarks about females nowadays.
These four brands are just one of the many businesses that succeeded in social media marketing using the platform. With perseverance, great implementation of an idea, and hard work, you can also be one of them. They should serve as an inspiration and a goal to business owners who wanted to develop their business through social media further.